TOURNE DE TRANSMISSION 2018 LONDON

An analogy for the idea of combining visuals and words with the result of generating a message. In creating statements based on a reaction between word and image and subjecting these to a media-saturated world on what essentially becomes a walking banner, the clothing takes on a new meaning, which corresponds more to the idea of a hard-hitting album or magazine cover than the simple garment it really is.

While originally breathing new life into the idea of the slogan t-shirt, Tourne de Transmission's range of contemporary menswear now takes it to a different, socially observant level.